Since the early 2000s, sneaker prices have been surging, with some models costing far beyond anyone’s expectations.
Among many, Kanye West’s Yeezys are pretty notorious for their shocking prices. On average, they retail for about $350. On the resale market, they can go for over $40,000.
That’s certainly eye-opening. So, today, I’m here to explain what makes Yeezy sneakers so expensive. Are they worth the cost or is it another fashion fad? Read on to find more.
Contents
Why are Yeezys So Expensive? Four Significant Factors Explained
Yeezys are expensive for many reasons. Comfort and design alone cannot significantly affect prices; other factors also play a role.
Let’s recall a few substantial factors for understanding their price hike. And, don’t worry! I won’t overcomplicate things.
Exclusivity
The biggest reason that I see for Yeezy’s high prices is their exclusivity.
Just think about it: Yeezys are designer shoes, and they’re not made for everyone. Unlike the sneakers you see everywhere, Yeezys are produced in limited quantities. This limited production creates an intentionally scarcity feeling.
When you combine that scarcity with high demand, prices go up, especially in the resale market. Moreover, due to their limited availability, people can’t complain about the price since others are often ready to pay whatever the seller asks.
So, Kanye West and resellers in the market benefit from the strategy. And thus set high-margin profits for each pair.
Related Article: Why are Adidas Shoes So Expensive?
Connection to Status
Designer sneakers are often seen as status symbols, and Yeezys are a prime example. Many Gen Zers buy Yeezy just to show off a bold fashion status.
Yeezys are expensive, and when something is expensive, it often becomes associated with luxury and prestige. People who can afford to buy and wear Yeezys view themselves as having a certain level of wealth or success.
Kanye West understands this trend well. He often sets prices much higher than the cost of production. Sometimes, it’s three or four times the production cost. He knows that as long as his fans are excited about the sneakers, he can ask for top dollar.
That’s another big reason why Yeezys are so expensive whenever they’re released.
Related Article: Why are Adidas Ultraboost So Expensive?
Outstanding Resale Value
Another factor that influences the price of Yeezys is their resale value.
As mentioned before, special Yeezy models are produced in a very limited amount. For this reason, trendsetters quickly buy them as soon as they become available, leaving those who were late to the trend unable to purchase from official stores. As a result, these latecomers have no choice but to buy from those who already own a pair.
These owners often sell their Yeezys at significantly higher prices. For example, on eBay, the price of a Nike Air Yeezy 2 Red October cost as much as $85,000 per pair. Here is a screenshot.
Insane, doesn’t it? But wait, this isn’t just the case for one model; there’s another Yeezy model that goes around $3000 on the resale market.
So, as the resale market for Yeezys is huge, anyone wanting to get a trending pair faces such extremely shocking prices.
Appearance in Pop Culture
Lastly, pop culture plays a significant role in influencing the price of Yeezys.
Celebrities are often seen on the streets and stages wearing various sneaker brands, and their fans tend to follow suit. Yeezys, known for being rare, popular, and comfortable, have been spotted on many celebrities.
Some famous names that I can recall are Drake, Kim Kardashian, Justin Bieber, Jaden Smith, Travis Scott and many more.
These celebrities don’t just wear Yeezys for fun; they actually help create more hype for both the current and future Yeezy releases. Then, this hype is shown in the high prices at which Yeezys are sold in retail and resale markets.
Final Words: Should You Even Buy Yeezys?
Yes, Yeezys are fantastic sneakers, and if you can snag a pair at a reasonable price, go ahead and join the trend! Some Yeezy models are relatively easy to find, like the Yeezy Boost 350 and Yeezy slides but others, like the Nike Air Yeezy 2, are quite elusive and only available on the resale market. In those cases, it’s up to you—if you find a good deal, go for it!
However, shelling out $40,000 for a pair isn’t exactly the best choice for personal use. Sure, it’s great for those planning to resell them later, but otherwise, there are plenty of other amazing sneaker options out there that won’t break the bank.
FAQs
What Is Yeezy Short For?
The name “Yeezy” is rooted in Kanye West’s admiration for his mentor and idol, Jay-Z. Jay-Z’s name is derived from “Jehovah,” which means God in Hebrew. So, Kanye’s nickname, “Yeezus,” is a nod to this, implying he is the “Lord of Rap.”
This name was also the title of one of his studio albums. As many artists started adding “eezy” to their nicknames, Kanye decided to make another nod to his studio album “Ye” and shortened Yeezus to Yeezy.
Who Makes Real Yeezy?
As of 2024, real Yeezy sneakers are being produced and released by adidas. Despite the termination of their partnership with Kanye West in late 2022, adidas has continued to release existing Yeezy inventory. This includes phased releases of popular designs like the Yeezy Boost 350 V2, Yeezy Foam Runner, and Yeezy Slide through different platforms.
Are Yeezy Still Popular?
Yes! Even in 2024, they are still in trends. Yeezy sneakers are popular for their unique designs and limited editions, which help them to their enduring hype and high resale value.
Their cultural impact is bolstered by their association with Kanye West and their innovative designs, making them more than just footwear but also fashion statements. So, overall, Yeezy sneakers continue to be a popular and sought-after choice for sneaker enthusiasts and fashion-forward individuals alike.
