Geox shoes are becoming more expensive over time, and there are several key reasons behind this trend.
The main factors include the brand’s high position in the market, the use of top-quality materials, a focus on all-day comfort, the “Made in Italy” label, disruptions in the supply chain, collaborations with well-known names, continuous innovation, and adherence to environmental regulations.
If you’re curious to learn more about these factors, keep reading to get the details.
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Why Are Geox Shoes So Expensive? | Reasons Behind It!
Geox is an Italian footwear and outerwear brand founded in 1995. Geox provides a diverse selection of shoes and outerwear for men, women, and children. Their products are crafted in Italy as well as in other countries, including Portugal and China.
Here we’ll solely focus on the reasons that led to an increase in the cost of their footwear.
Brand Positioning
The brand positioning of Geox shoes is one of the main reasons for their high price. Brand positioning refers to the place a brand holds in the minds of its customers compared to its competitors. It’s like the brand’s identity or reputation in the market.
Geox shoes position themselves as a top-notch brand. Their positioning is likely to attract consumers who are willing to pay more for footwear that aligns with their preferences and lifestyle.
So, for these reasons, the Geox brand purposefully set higher prices in order to align with its brand position and target market.
Usage of Premium Materials
Geox prioritizes its brand reputation by using top-notch materials in its shoes. These materials not only enhance the appearance but also ensure the long-term functionality of their footwear products.
Geox shoes use a variety of materials in their designs, including suede, mesh, and leather.
And they bring all of those materials from verified and certified LWG suppliers. LWG’s tanneries offer some of the world’s finest leather.
Furthermore, to give the shoes some extra smoothness, they use ECONYL® (regenerated nylon), organic cotton, and even VEGEA for the uppers and linings.
The timeless look, comfort, breathability, and durability of these materials all play a role in driving up the cost of Geox shoes.
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All-day Comfort
Geox shoes are known for their all-day comfort and flexibility. They are great for both work and casual activities. The key feature of Geox is keeping your feet easy, fresh and dry, thanks to the patented technologies in every pair.
These advanced technologies not only ensure comfort but also prevent odors and moisture.
Additionally, Geox prioritizes orthopedic features like arch support and breathable insoles, making them not just fashionable but also a healthy choice.
To create a flexible, cushioned, and highly attractive aesthetic, Geox demands extra money.
Manufactured in Italy
Italy has a rich tradition of shoemaking, and they are considered the best in the world. The skill and labor in Italy for shoemaking are highly valued. In comparison to other places globally, Italian shoemakers charge more for the production of shoes.
Italian shoemakers have their own unique way of crafting shoes. They often use traditional stitching techniques and they understand how to make shoes more breathable.
Such uniqueness typically comes with a higher price tag. Therefore, as one of the world’s top shoemakers, Italian brands like Geox may charge more for their shoes.
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Supply Chain Challenges
Global events such as natural disasters, political instability, or pandemics can disrupt the supply chain, leading to delays and increased costs for sourcing raw materials and production.
Geox, like many other companies, also sometimes faces challenges in securing resources or maintaining efficient logistics. This can result in higher prices for the end consumer.
In other words, supply chain disruptions can have a significant impact on shoe prices.
Appealing Ad Campaigns
Advertisements play a major role in brand recognition, and helpful ads add extra buzz to the brand.
Geox Shoes understands this strategy and uses it to create ads that help you feel a connection with their shoes, making you more likely to buy them. They invest a considerable sum of money just to make ads more appealing.
Then, they strategically run ad campaigns on various platforms, including TV, social media, street promos, and sponsorship of events like Formula 1.
Geox Shoes positions its shoes as luxury items in ads. This strategy creates a perception of high quality. Consequently, consumers are convinced to pay a premium for their products.
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Collaborations With Well-Known Names
Collaboration with famous companies or releasing a limited designer shoe is a nice strategy to attract more attention and sell footwear at premium prices.
Geox Shoes, just like many other famous brands, uses this strategy and has collaborated with many well-known names like Marvel, WWF, Disney, and Masha and the Bear.
Not just with these companies, but also with highly regarded fashion designers like Patrick Cox and Ernesto Esposito. These guys are renowned for creating unique and fashionable footwear collections.
Such collaboration shoes are available for a limited period of time, so fans worldwide eagerly try to get a pair, even if it means paying high prices. This demand makes the shoes more expensive over time.
Continuous Innovation
Geox is committed to innovation in footwear technology. This brand invests in ongoing research and development to enhance the comfort of their footwear.
They have dedicated labs and researchers who study leather and foot dynamics, examining factors like how our feet sweat and heat up during movement. This commitment to understanding foot conditions contributes to the development of innovative technologies for greater comfort.
After thorough research on various materials, Geox integrates the best ones into their shoes. It’s not only about materials; Geox is also renowned for including specialized technologies like Amphibiox, Spherical, Nebula and Respiera in their footwear. These technologies offer waterproofing, breathability, enhanced cushioning, arch support, and anti-slip features.
So, for the sake of developing better materials and newer technologies, Geox shoes ask for extra money.
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Environmental Regulations
Geox has expressed a commitment to environmental sustainability. They truly care about the environment and always rely on ethical and sustainable practices for the creation of each shoe, like using recyclable materials and animal-free fur.
In 2021, Geox joined a group called the Leather Working Group, which works for the ethical production and distribution of leather without compromising the environment. Not just that, they also follow a global rule from the Fur Free Alliance, meaning they don’t use any animal fur in their products.
Moreover, they use other special sustainable materials like ReEVA for outsoles, ReCotton for lining, and FreeBio for uppers. So, caring about the environment and using less plastic materials contributes to the cost of making shoes.
FAQ
Is Geox a Luxury Brand?
Yes, Geox positions itself as a luxury brand that places a strong emphasis on using premium materials and innovative technology. They aim to create durable and fashionable footwear. The brand’s commitment to both style and comfort makes it appealing to consumers who prioritize both aspects when choosing their shoes.
By presenting itself as a luxury brand, Geox sets certain expectations regarding quality, design, and performance. The incorporation of top-grade materials and a focus on comfort align with the brand’s commitment to delivering a high-end and satisfying experience for its customers.
What Is Special About Geox Shoes?
Geox shoes stand out with their special breathable technology, keeping your feet well-ventilated and moisture-free.
Geox achieves exceptional breathability and waterproofness by using premium leather, breathable outsoles, and advanced technologies. This ensures your feet stay fresh and comfortable, whether it’s cold or hot, dry or rainy.
Geox’s distinctive features are evident across their entire range, whether it’s casual, sports, or formal shoes. If you’re looking for both comfort and performance, choosing Geox is a wise decision.
Is Geox a Good Brand of Shoes?
Yes! Geox is a great brand for shoes. They’re known for special breathable technology that keeps your feet comfy and dry. People love them for quality, durability, and lots of styles. Plus, they care about customer comfort and they even have labs to research more on foot health.
Final Words: Should You Buy Geox Shoes?
Yes! If your budget allows for a luxury brand, Geox definitely worth a shot. These shoes are more than just ordinary footwear; they can be seen as an investment. With Geox, you’re investing in comfort, durability, and overall foot ease.
While Geox may be on the expensive side, the longevity and quality they provide make it a worthwhile investment, giving you excellent value for your money. Personally, I always suggest Geox when someone is looking for comfortable shoes suitable for all seasons.
What do you think of these shoes? What’s your experience? Let me know!
