“Anima Sana In Corpore Sano”—or ASICS for short—is a name that exudes tranquility for both mind and body. For the sports enthusiast, this brand isn’t just about footwear; it’s a promise of excellence.
But have you ever wondered, though, why this Japanese brand costs so much? They’re not Italian, they’re not American, yet the prices they charge are competitive. What gives?
Stick around, because today I’m covering everything behind the cost of ASICS. Here we go!
Contents
Reasons For Asics Shoes Being So Expensive
No brand randomly decides to jack up the price of their product. There’s always a greater cause at work that influences price movements.
Asics, as far as I’ve seen, also has some major causes for their higher prices. Let’s discuss them, shall we?
The High Price of Quality
The most obvious cause of their high price is the quality of their footwear. Their focus on maintaining quality is their absolute beauty.
I know there have been concerns about the quality of Asics shoes not being as good as they were in the early 2000s. Despite this, when you hold their footwear, you still feel a sense of superior quality. The same feeling comes when you wear their shoes; each step feels noticeably different.
This noticeable difference is most likely the result of their carefully considered fabric selection or perhaps their competent designer, who included biomechanics research into the design of the shoes. But whatever it is, it simply hits, and something that hits always costs you more.
Outstanding Level of Comfort
After quality, Asics shoes are known for their outstanding level of comfort. This is a major reason for the higher prices.
Asics shoes are incredibly comfortable. This has made them a popular choice among doctors for aiding faster and better foot recovery. Many doctors now highly recommend Asics shoes for this purpose.
Many podiatrists agree that Asics shoes are the cure-all for various foot woes. Plantar Fasciitis, Hallux Rigidus, Peroneal Tendonitis, Metatarsalgia—you name it, Asics shoes can tackle it. They reduce your pain and help your feet recover from these conditions.
In my opinion, Asics shoes let you keep up with your daily jogs and exercises without worrying about aches and stiffness. Even for foot sprains or muscle stress, these shoes can prove to be a trustworthy solution.
Must Read: Are Asics Good Running Shoes?
A Leading Giant in the Footwear Industry
Their high prices are also due to the fact that they are a leading brand in the running and athletic shoe industry.
The company knows that it is a shoe giant in the footwear industry. They are one of the top brands for selling running shoes. Their shoes are produced and sold internationally on a daily basis.
Just in 2023, they were able to generate a revenue of roughly 570.46 billion Japanese yen, which is no joke. This revenue, according to experts, is going to get bigger in the coming years.
There’s no denying that their sale is quite big around the world. Therefore, the brand raises their price point to set itself apart from lower-class competitors.
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Innovation and Technology
Asics spends a lot of money on research and development. They create new technologies that improve comfort, support, and performance. Examples include GEL cushioning, FlyteFoam, and Duomax support systems.
Along with that, Asics shoes are also designed with biomechanics and ergonomics in mind. This guarantees excellent performance and injury prevention. It involves detailed engineering and testing, which adds to the cost.
All these technologies and design efforts make Asics shoes more expensive.
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Care for Planet
Asics truly cares about our planet. The company has a lot of ambitious sustainability goals.
The first one is the use of sustainable materials. They use materials like LWG-certified leather, recycled polyester and eco-friendly dyes. These can be more expensive than traditional options.
After that, come sustainable manufacturing processes. Asics is working on reducing carbon emissions, cutting down waste, and using energy more efficiently. These changes can cost more, but the outcomes are quite beneficial for all types of living beings.
Furthermore, they are committed to ethical labor practices, ensuring safe and fair working conditions in their supply chain. Asics thinks well of their workers and maintains good standards.
So, you guys probably know that achieving these sustainability goals requires significant investments in technology and infrastructure. This can also be a factor in changing the pricing of their products.
Final Thought: Should You Buy Asics Shoes?
Yes, Asics shoes may cost a bit more. However, they remain a reliable choice for many people. They are considered top-of-the-line in the market. This recognition comes not just from athletes and everyday users but also from specialized doctors. Many podiatrists nowadays advise their patients to choose Asics shoes.
So, as long as they continue to provide great value to customers, I have no problem with recommending their shoes.
FAQs
What Is So Special About Asics Shoes?
Their focus on comfort and support is what makes them so special. Their advanced cushioning technologies, like GEL and FlyteFoam, are highly praised by many runners. These technologies enhance performance by improving agility, responsiveness, and energy return.
These aren’t just two of their innovations; there are more, as ASICS innovates continuously, integrating new materials and technologies for better durability and fit.
Why Is Asics So Successful?
Their commitment to ensuring comfort for both the body and mind has catapulted them to success. Sure, their shoes come with a high price tag, but the value they deliver is nothing short of phenomenal. Customers who invest in ASICS feel a marked improvement in agility, responsiveness, and, most importantly, recovery.
This is what sets them apart from other brands and makes them so successful.
Are Asics Still Popular?
Yes! Asics is still leading in athletic footwear. Despite some recent quality concerns, ASICS is still a go-to choice for most people. Apart from that, their enduring popularity and increasing sales trends year after year clearly show that ASICS is here to stay in the business of keeping their customers happy.
