It is well known that Adidas creates expensive shoe lines.
And among many, one of their most famous is the Ultraboost series, which costs $180 per pair. Many people wonder why these shoes are so pricey.
So, as a fan of Adidas shoes myself, let’s explore why their Ultraboost series is so expensive.
Are these shoes truly worth the cost, or is it simply the Adidas logo playing with the price?
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Details on Why Adidas Ultraboost Costs So Much?
There are always reasons behind a brand’s decision to charge high prices. For Ultraboosts, I have managed to find some reasons that are partially to blame for setting their prices.
So, here’s an oversimplified look at all of those reasons.
Marketing Positioning
First and foremost is market position.
Adidas has intentionally positioned its Ultraboost series as a premium product. With that, they aim to attract only top-end customers who are willing to pay more for superior performance and stylish looks.
They haven’t released this lineup as an affordable. They made Ultraboost as a high-end product, which explains its high price.
They have gone all out to create top-notch footwear with their Ultraboost series, targeting customers like me who don’t want to compromise on comfort and style.
Limited Supply Of Resources
Second, there’s a shortfall in the supply of resources.
The supply of resources makes shoes more or less expensive. Highly sought-after resources often go missing from the market, and in this way, the normal price of shoes gets affected.
In the case of Ultraboosts, Adidas creates them with materials like Continental Rubber, Boost foam, and Primeknit fabric. These are flexible, durable, and high quality materials, and they are always in high demand for other shoes as well. So, it’s possible that these materials can get out of the hands of Adidas.
And thus, brands increase the prices of available stock in order to cope with the situation.
Related Article: Why Are Adidas Shoes So Expensive?
Innovation
Next up is actually the reason for the shoe’s high demand.
A lot of you guys might know that Ultraboosts get off the shelves very quickly, and the major reason for that is their unmatched comfort and performance.
The incredible comfort and performance of these shoes are the result of extensive research and innovation.
Adidas has dedicated a great deal of effort to developing technology like BOOST and FORGED. And to understand strain and tension in different parts of the runner’s foot, they even used ARAMIS motion capture technology. ARAMIS is a NASA technology that helps to understand the structural integrity of space shuttles.
So, the research and development involved in creating and refining such technology contribute to its cost, which is why Ultraboost is so expensive.
Must Read: Why are Shoes So Expensive Right Now?
Collabrations and Limited Edition Models
Finally, the most obvious cause of their high price is collaborations and limited edition models.
Over the past nine years, Ultraboost has introduced several limited edition models and gained endorsements from numerous well-known athletes.
The list is way too long, but some famous collaborations are with Adidas x Neighborhood, Adidas x BAPE, Adidas x Wood Wood, Adidas x Game of Thrones, and even Adidas x NASA.
While speaking of athletes, there’s famous ones like James Harden, Patrick Mahomes, Lionel Messi, David Beckham, Damian Lillard, and some more.
Thus, the hype generated by these athletes and brand has had an impact on the price of Ultraboosts.
Final Thought: Are Ultraboosts Worth Buying?
Yes! For sure. Adidas Ultraboosts are great on their own. Adidas calls the Ultraboost their best running shoe ever, and after trying them out, I can see why.
They’ve put a lot into making these shoes perfect for runners, using a testing system even NASA uses. They’ve really gone into detail, checking everything from how the shoes feel when you run to the materials in the sole.
So, yes, these sneakers live up to the hype—they’re incredibly comfortable and worth every penny.
FAQ
Is Ultraboost Only for Running?
No, they’re not just meant for running. They can be used for a couple of different activities as well, like walking, gym workouts, and everyday casual wear.
It’s up to you how you use them.
Are Ultraboosts Long Lasting?
Yes, generally, they are well-regarded for their durability, thanks to Adidas’ focus on bringing high-quality materials and construction to their shoes.
What I say is that using Ultraboost shoes correctly and not overusing them can ensure lasting comfort and performance over a longer period of time.
Are Adidas Ultraboosts good for playing basketball?
No, they don’t. They aren’t made for playing basketball. And they lack many necessary features that contribute to playing a safe game. For example, they don’t have any proper protection or support, and you can get a sprained ankle because of it. There’s no traction or cushioning to help you make out other players.
