A small Danish brand that began in a little town in Denmark has grown into a big deal globally. Yes! I’m talking about Ecco, which is pretty famous both internationally and locally for its innovative footwear.
There’s no denying that international recognition or fame beckons, but these are often accompanied by steep prices. The same goes for Eccos Shoes, known for their quality, who set their prices at a premium and today I’ll be discussing why that is so.
So stick with me till the end, as I’ll be explaining everything just for you guys.
Why Are Ecco Shoes So Expensive?
Several reasons, like brand positioning, innovations, craftsmanship, sustainability, and history, influence their prices. These points serve as justification for Ecco Shoes’ prices.
So, let’s look at them a bit closely.
Brand Positoning
The first thing that really influences the price of their footwear is their brand positioning or brand image, whatever you call it.
Ecco shoes are considered a luxury brand that appeals to consumers who value quality and comfort. Their market target isn’t people who just want shoes for their feet; instead, they target athletes and people who want better shoes than those they have.
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And in order to reach such customers, Ecco employs a range of sophisticated marketing strategies in its advertising. They continuously invest in sponsorships and partnerships with a variety of events and personalities who share their brand values.
Thus, they maintain a positive brand image in the minds of their customers.
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On-going Innovations
Aside from a strong market position and customer perception, there is another factor that influences prices: continuous innovation.
The brand’s ongoing innovations help to improve the overall quality of their shoes, including performance, durability, and comfort. Their researchers and manufacturers collaborate to create the best shoes possible in all aspects.
In recent years, their most appreciated innovations have been Ecco Fluidform and Ecco Traytech.
ECCO Fluidform is their comfort technology, where they transform lightweight fluid materials into solid soles. This technology also enhances durability, as it works like glue to seal the upper part with soles.
ECCO Traytech is another comfortable technology where flexible midsoles are joined with traction-enhancing outsoles. This technology gives enhanced comfort, durability and stability.
Along with these, there’s ECCO Biom Natural Motion technology that makes their shoes nice for fitting and helps you get the natural movement of your foot.
I could have shared more about their cool technologies and innovative stuff, but I’ll leave some for you to discover. One thing you can guess from what I’ve said is how much they really focus on making better shoes.
Best Material Selection And Craftsmanship
Another real factor pushing up production costs is the expense of using premium materials.
Ecco shoes employ some of the best available materials in their footwear production. For the creation of their shoes, they source leather from certified LWG to ensure high quality in their footwear creation.
Along with that, they bring some of the most skilled artisans to retain their tradition of shoemaking. They have their sketchers and researchers, who work day and night helping manufacturers get better at making shoes.
Ecco takes quality seriously, making sure everything is spot on. They also follow ethical standards in making shoes, ensuring fair treatment of workers and keeping their factories up to ethical standards.
So, in order to keep themselves working like that, they increase their costs a bit.
Sustainablity
Sustainability is a factor that I might have discussed in a lot of my previous articles, and it’s probably good to see that brands nowadays are taking responsibility for the environment.
And just like a lot of other brands, Ecco shoes are also participating in sustaining the earth and protecting living beings from the harmful effects of leather tanning in footwear production.
It’s said that every year, Ecco saves up to 25 million liters of water. They even promise to overcome the extra water consumption in leather tanning. They call this Ecco DriTan technology, which helps them tan leather without using large amounts of water.
This technology also aims to improve the quality and durability of leather in shoes and help the brand minimize waste in footwear production.
Additionally, the brand is working towards reducing its reliance on fossil fuels for energy and replacing them with renewable energy sources by 2030.
Now, one thing that is for sure correct for ECCO is that they care for this planet and continue to improve and find more sustainable ways to create their products. When a company has such ambitious environmental goals, it is common to see some price increases.
Must Read: Why Are Bally Shoes So Expensive?
Rich History
Ecco Shoes isn’t just any brand; it’s a venerable Danish footwear company with a rich history spanning over 60 years. Founded by Birte and Karl Toosbuy in 1963 under the name ECCO, this company began its journey in the small town of Bredebro, Denmark.
Through remarkable dedication and relentless effort, the company experienced rapid growth, achieving the huge milestone of selling 1 million pairs of shoes annually by 1982.
It is remarkable to see a small, obscure company grow into such an international business through diligent work and determination. And with that, their shoes are highly praised for their durability and comfort throughout the internet.
So, a brand with such high achievements and quality has become increasingly popular. The popularity of these shoes has led to higher prices, but customers are willing to pay for the superior performance of these shoes.
Final Thoughts: Are Ecco Shoes Worth It?
Yes! Overall, the Ecco brand is regarded as a good choice by numerous reviewers and customers. For many people, they are good primarily because of their outstanding quality, durability, and comfort.
So, despite having a potentially higher price point compared to some other brands, ECCO shoes often prove their value over time through their enduring construction.
Furthermore, ECCO is committed to making sure their shoes are innovative and comfortable, so customers not only look stylish but also feel well-supported.
So yeah! if you want reliable and comfy shoes, ECCO can be a smart choice.
FAQ
What Is Special About Ecco Shoes?
As far as I can tell, Ecco shoes are special for their modern, fun, and stylish footwear. They are creating shoes that feature a mix of textiles, soft soles, and flexible toes and are designed to keep your feet comfortable and protected, even on longer walks.
So yeah! There’s a lot special going on with the Ecco Shoes.
Does Ecco Use Real Leather?
Ecco, the footwear and leather goods brand, utilizes both genuine leather and synthetic materials in their products. They have a range of offerings, some of which use real leather, while others incorporate synthetic materials.
And in order to source real leather, they select it from suppliers that demonstrate the highest level of animal welfare.
What Makes Ecco Shoes Different?
There’s a lot of features that make Ecco shoes stand out from their competitors. Among them, the two most prominent are comfort and quality materials like premium leather, unique direct injection technology for durability, sleek Scandinavian design, and commitment to sustainability.
